Upgrade your law firm marketing:

Tips Covered in Video:

1) Build a highly convertible and professional website (mobile first)

2) Get on page #1 of Google 3 times for your best search terms.

– Optimize your site for organic search & build an ongoing SEO/Content marketing strategy.

– Run paid search ads for the best inbound search terms

– Optimize Google My Business & capture Google Reviews

3) Use CRM

4) Use Email Marketing / for leads – experience, trust/reviews, process, educate & for clients – to capture reviews

5) Invest in Reputation Management

6) Get Listed & Optimize Local Listings & Directories

7) Run retargeting ads on google display network, youtube, facebook and instagram

8) Run YouTube ads for related research based videos around your subject matter.

Bonus Tip – Use an all-in-one marketing platform which has both the talent & technology you need to succeed.

Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

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11 COMMENTS

  1. Thank you for making the video. I wondered if you have any views on whether law firms should aim to get as many directories listings as possible, or engage with only the top one or two in the market. We have different views within our firm. And I'm very surprised with the huge effort (time, resources and money) law firms spend on legal directories activities, and also the fact that from our client listening most clients select their lawyers somehow based on rankings (both clients with no knowledge in the market, and the experienced ones who use directories as a confirmation of their choices). Out of your 8 tips, do you think any of them carries more weight? THANKS

  2. Great video! Great insight into what lawyers do and addressing some misconceptions people have about lawyers! I recently graduated law school and passed the bar exam. Unfortunately I lost my job due to coronavirus cutback and I started a channel documenting my journey back to getting a job and starting my legal career. I decided I would use this setback as a set up to make a comeback! I would love any feedback people have! Keep up the great content!

  3. Reviews are the most absurd and demeaning aspect of this business. Clients don't understand the business. How are they fit to review me? It'd be like my reviewing someone who writes trading algorithms.

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